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<title>Fringe</title>
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<copyright>Copyright 2008</copyright>
<lastBuildDate>Mon, 24 Mar 2008 11:12:33 -0800</lastBuildDate>
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<item>
<title>Fringecast Update</title>
<description><![CDATA[<p>Just in case you've been wondering where the Fringecast went, here's the Fo-One-One. <a href="http://www.fringecast.net/" target="new">Fringecast.net</a> launched sometime ago, but only recently became viable as a launching platform for the podcast. We're still getting it populated, so a few of the pages are lacking in the usual plethora of astonishing content, but the site's up and running.</p>

<p>I've updated the Fringecast feed, so if you're grabbing updates through iTunes, you *should* be receiving those at the new URL. If you're not, please let me know. Send a message to email @ fringecast.net.</p>

<p>And speaking of which, I'll be posting the latest Fringecast this week. Sorry, it's a bit late. I know you've been crying, knowing one was on its way but not knowing when. I'll post updates here as well.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/24/fringecast_update</link>
<guid>http://www.fringeblog.com/archives/2008/03/24/fringecast_update</guid>
<category>Fringecast</category>
<pubDate>Mon, 24 Mar 2008 11:12:33 -0800</pubDate>
</item>

<item>
<title>FriendFeed vs. SocialThing!</title>
<description><![CDATA[<p>I think it's in. FriendFeed vs. SocialThing! is the new HD vs. BluRay, Beta vs. VHS. With my limited knowledge of both, I'm going to make a prediction that FriendFeed will come out on top, leaving a very limited number of SocialThing! users who will cry into their corn flakes every morning as they aggregate their feeds on the one social networking platform everyone seemed to like, know was better, and adopted early (they even gave VC to the project), yet did not adopt. Why the war?</p>

<p>Competition is the Web 2.5.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/24/friendfeed_vs_socialthing</link>
<guid>http://www.fringeblog.com/archives/2008/03/24/friendfeed_vs_socialthing</guid>
<category>Web 2.0</category>
<pubDate>Mon, 24 Mar 2008 07:56:19 -0800</pubDate>
</item>

<item>
<title>13 Months of Sunshine Title Sequence</title>
<description><![CDATA[<p>For the independent Ethiopian feature film, it was decided that the thematic content of the film should be incorporated into an animation that would encapsulate the ideas of the plot into a unified piece.</p>

<p>Taking the film's focus on coffee, immigration, soccer, and most of all, Ethiopia, Fringe Design created a coffee shop menu as its predominating backdrop, animating credit elements over top using After Effects and Photoshop as the primary vehicle for the creation of the piece.</p>

<p>The animation was output to 2k HD resolution for an eventual final output to HD-Cam master.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/22/13_months_of_sunshine_title_sequence</link>
<guid>http://www.fringeblog.com/archives/2008/03/22/13_months_of_sunshine_title_sequence</guid>
<category>Motion</category>
<pubDate>Sat, 22 Mar 2008 17:51:04 -0800</pubDate>
</item>

<item>
<title>Lavinia&apos;s Heist Title Sequence</title>
<description><![CDATA[<p>Lavinia's Heist, a short film by Don Goodman, is about an older woman who decides to hold up a cafe in order to get sent to jail so her son will visit her more often. The director wanted the feeling of the title sequence to match the visual tone of the film, having a vintage (but not antique) feel, and utilizing some elements from the film.</p>

<p>The title sequence was animated in 2k HD to match with the rest of the film master.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/21/lavinias_heist_title_sequence</link>
<guid>http://www.fringeblog.com/archives/2008/03/21/lavinias_heist_title_sequence</guid>
<category>Motion</category>
<pubDate>Fri, 21 Mar 2008 17:36:40 -0800</pubDate>
</item>

<item>
<title>Grounds Zero Title Sequence</title>
<description><![CDATA[<p>Opening title sequence for short film starring Keegan Michael Key. Producers wanted something whimsical and coffee-themed. Fringe Design utilized custom-drawn graphics and animations to set the tone for the comedy about a barista and his love for an old espresso machine.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/21/grounds_zero_title_sequence</link>
<guid>http://www.fringeblog.com/archives/2008/03/21/grounds_zero_title_sequence</guid>
<category>Motion</category>
<pubDate>Fri, 21 Mar 2008 14:30:48 -0800</pubDate>
</item>

<item>
<title>Kona and Content</title>
<description><![CDATA[<p>I asked my local roastmaster AJ what he was drinking behind the counter, and he told me it was Kona coffee from the Greenwell coop in Hawaii. He's not offering this coffee on the menu currently, because it's so expensive. $35 a pound for green beans. AJ is a specialty roaster, so this coffee is great for small batch customers and those willing to pay more for a cup of coffee roasted to perfection.</p>

<p>But AJ gave me a cup and I'm drinking it--black, which isn't how I normally drink coffee (I'm a cream and sugar kind of guy)--because you gotta drink Kona black. And it got me to thinking about content for the web.</p>

<p>Good web content is like good Kona coffee. The value that comes from powerful content packaged through a recognized and established site (or co-op) is valuable only to those who recognize the power of such information. Information well packaged and provided to discriminating users will always be profitable. <strong>One</strong>, they are customers who can afford to pay for top-notch content. <strong>Two</strong>, they recognize your leadership in providing that content, and thus are more likely to return for more. <strong>Three</strong>, they are looking for a return on that investment, which means that value-added content is expressly tailored to their needs.</p>

<p>This is what the web is moving toward--more niches, more small-growth, selective and paired with ideas that have the potential to revolutionize how people work, play, and interact online and off.</p>

<p>So when AJ offers me a private cup of Kona coffee, I appreciate the cup for its smooth, rich flavor, the aroma and bold approachability. And the beautiful thing is, I can browse content-rich sites as I drink, giving site owners my repeat business (in terms of patronage and interaction and potentially payment in exchange for services or deep content). </p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/12/kona_and_content</link>
<guid>http://www.fringeblog.com/archives/2008/03/12/kona_and_content</guid>
<category>Web 2.0</category>
<pubDate>Wed, 12 Mar 2008 11:22:59 -0800</pubDate>
</item>

<item>
<title>Feeding My Urges</title>
<description><![CDATA[<p>I have been playing around quite a bit lately with feeds and social networking. Twitter is one app I've come to really enjoy using, mostly because it appeals to my personal coda of less = more, e.g. one can do massively more if one does massively less in this new web 2.0 space. RIA (Rich Internet Applications) afford a great deal of usability, but the sheer numbers have a bit of a crippling effect on my personal productivity. I am also not interested in achieving a kind of notoriety in my online habits.</p>

<p>Twitter scratches me right where I itch. Its microformat limits the amount of time I can legitimately spend on it, and it has what Stephen Jay Gould might call a punctuated evolution to its information flow--because messages are limited to 140 characters, information is necessarily reduced to quanta. I like this because it forces me to rely on pure data to adequately convey my thoughts, actions, and intentions.</p>

<p>Which is what Twittering comes down to. And I see it can be used for numerous information outlets: advertising, blanket quick-info blasts, timeline-ing, recruitment, and assisting users. Earlier today, I purchased a domain on behalf of a Tweeter whom I've never met. That's the kind of 2.0 interactivity and give-and-take that I want. Short form relationships, I think, are best in this environment.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/11/feeding_my_urges</link>
<guid>http://www.fringeblog.com/archives/2008/03/11/feeding_my_urges</guid>
<category>Web 2.0</category>
<pubDate>Tue, 11 Mar 2008 15:41:30 -0800</pubDate>
</item>

<item>
<title>6BUY345</title>
<description><![CDATA[<p>6BUY345. It had become a mantra. 6BUY345. The Eastern said it would be six days, 345 million units. Half would go toward the front, the other re-routed to some camp outside Kabul. He could net a hefty profit. But Ware was on him. This was always the danger of gun-running.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/03/03/6buy345</link>
<guid>http://www.fringeblog.com/archives/2008/03/03/6buy345</guid>
<category>Fifty Word Fiction</category>
<pubDate>Mon, 03 Mar 2008 08:56:31 -0800</pubDate>
</item>

<item>
<title>Comment Issues</title>
<description><![CDATA[<p>If you have tried to leave a comment on Fringe and been redirected to a "Your comment is being moderated" paged, then that means this blog is LYING to you. It is in fact being shuttled to some nether region where bad computer code and dictators roast in a boiling mixture of turpentine, lemon juice, and their own liquefied feces.</p>

<p>I'm trying to track down the precise mechanism causing this nefarious scheme, but until I do, consider commenting to be a huge waste of time. I apologize for this inconvenience, and I don't mean to silence you. I'll inform you once the error has been corrected.</p>

<p>Until then, think about which Presidential candidate you'd dunk at a state fair, if you were given the chance. This has nothing to do with politics, by the way--it's just who you think would be more amusing immersed in dirty fair water.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/25/comment_issues</link>
<guid>http://www.fringeblog.com/archives/2008/02/25/comment_issues</guid>
<category>Blog Maintenance</category>
<pubDate>Mon, 25 Feb 2008 08:54:33 -0800</pubDate>
</item>

<item>
<title>BassClef Wood Furnishings</title>
<description><![CDATA[<p>BassClef needed a simple redesign that accented the small home wood furnishing business's excellent wood working skills, especially outlining the work it had already done for such clients as local chapels and parishes, and residential work. To this end, Fringe went with a wood theme that spanned pages and kept the pages sparse and clean, just like the lines in every BassClef wood product.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/bassclef_wood_furnishings</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/bassclef_wood_furnishings</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 16:42:24 -0800</pubDate>
</item>

<item>
<title>Floyd County GIS</title>
<description><![CDATA[<p>With the need for a clean and crisp GIS site, Floyd requested a site design that would also reflect a thematic connection with its mountain location. The site utilizes a fully liquid layout designed to expand or contract depending on browser window size. Additionally, all tool buttons are CSS activated, ensuring maximum compatibility across platforms.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/floyd_county_gis</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/floyd_county_gis</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 16:20:50 -0800</pubDate>
</item>

<item>
<title>Floyd County</title>
<description><![CDATA[<p>Floyd County administrators saw a way to increase awareness of Floyd County's many positive attributes and characteristics by redesigning their website to be more user-friendly and filled with content that would prove useful to both residents and visitors. The new site features plenty of photographs and clean site graphics, along with easy-to-read textual information, color coded by section.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/floyd_county</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/floyd_county</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 14:35:45 -0800</pubDate>
</item>

<item>
<title>Surrey Builders Inc.</title>
<description><![CDATA[<p>Needing an online presence to compete with local and regional custom construction businesses, Surrey Builders Inc. came to Fringe Design with a simple request: make a website that's easy to use and contains information vital and highly relevant to our local clients. With those things in mind, the site features an easy tabbed navigation scheme that facilitates quick back-and-forth access to any part of the site at once, and a plethora of information that speaks to a core value set of customers.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/surrey_builders_inc</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/surrey_builders_inc</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 14:00:11 -0800</pubDate>
</item>

<item>
<title>The Smoking Room</title>
<description><![CDATA[<p>Fringe redesigned Washington DC journalist Greg Piper's bi-coastal political blog to match the quirky name and feel of intimacy of the original site. Utilizing a backend Movable Type blog CMS, The Smoking Room offers comments, trackbacks, and of course, Greg's snarky charm.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/the_smoking_room</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/the_smoking_room</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 13:52:37 -0800</pubDate>
</item>

<item>
<title>Resolve Entertainment</title>
<description><![CDATA[<p>Resolve Entertainment needed a placeholder site for simple web presence. Presenting the user with a focused selection of project Resolve is currently working on keeps the site small and highlights everything the company wants to be known for.</p>]]></description>
<link>http://www.fringeblog.com/archives/2008/02/15/resolve_entertainment</link>
<guid>http://www.fringeblog.com/archives/2008/02/15/resolve_entertainment</guid>
<category>Web</category>
<pubDate>Fri, 15 Feb 2008 12:26:32 -0800</pubDate>
</item>


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