» Fringe Blog – Writing on Film, Culture, and Things on the Fringe

Total Search Engine Domination – Step Two

jelewis8 — Thu, 27 Sep 2007 23:03:53 +0000

The other day I wrote about patience as the supreme SEO virtue. Waiting for search engines to catch up to the optimization work you’ve done is paramount. But today, I’m going to tell you one of the ways in which you can achieve Search Engine Optimization Domination that will shake your SEO worldview.
You ready for it?
Pursue Local Search Engine Optimization with extreme vigor.
What does that mean, exactly?
Your industry may be local, it may be regional, it may even be international. But you can always break it down into its basic parts. For local search engine optimization, pages must always be given a local focus. If you’re based in Wabash, Indiana, you must define your local search around those keywords. Rotating keywords and metatags, as defined by your keyword optimization report, will create an ever shifting page profile in the search engines, so you’ll be found for multiple combinations of keywords plus location.
If you are database driven or on a blog, you can easily set up custom title and metatags that reflect this. Static pages built manually are just as easy to edit, if a bit more time consuming.
As part of your overall Local SEO tasks, you’ll need to generate local links. Search for local blogs and personal sites of people in your area or region who might be interested in writing about your site, specifying the deep link with targeted contextual anchor text, or at the very least, linking to your main site.
You can also write articles about your local area and submit to popular article sites such as EZineArticles. Include a linkback to your local area in your resource box–it’s a free link back and may bring some site traffic your way. If you use AIM or MSN Messenger, send your links out to contacts and ask them for links to your homepage.
There are many ways to market your local search results and get them higher coverage by the search engines. Utilize the power of Google Maps and verify your business location. If your company is big enough or has enough political clout within the city or area you’re located in, try and get the name of the street your business is located on to be some keyword combination for which you might be found. Place your address on your local search page. Hell, become a sponsor on a major piece of real estate.
All these are ways in which you can dominate your local search market, and they’re just the tip of the iceberg, because the methods for achieving notoriety and keyword search recognition is now available through an almost infinite number of ways.
Stay tuned for Part 3 on how to achieve Search Engine Optimization Domination!

Jeremiah Lewis is the Search Engine Optimizer for BreastImplants411.com, a dominating force in marketing plastic surgeons and breast implant specialists across the globe. He especially hearts Newport Beach breast surgeons.

The Changing SEO Landscape

jelewis8 — Wed, 26 Sep 2007 16:02:11 +0000

I wrote a guest post for IanFernando.com on how the SEO landscape is changing. Go check it out. I’d love to hear your comments and thoughts on the subject.

Total Search Engine Domination – Step One

jelewis8 — Mon, 24 Sep 2007 21:48:51 +0000

My work has been a series of experiments, ups and downs, successes, and failures. With search engine optimization, you’re always two steps behind the curve, because changes you made a month ago, or two months ago, are only now coming to fruition. Is that fruit rotten, or is it sweet? The trick is not to worry about what you do now. If you expect instant change, you’re going to be disappointed, and worse, you may be misled. Here’s why.
Let’s say you’re trying to raise your ranking by attacking your pages’ internal SEO. This means updating your title and meta tags, making sure you’ve got relevant content inside the page with keyword rich copy to help boost your page’s relevance, and tweaking, tweaking, tweaking the overall look and feel of the site to be search engine friendly. I don’t want to go into that because every other SEO article out there says the same damn things about optimizing your junk. Let’s say you’ve already done this, because if you haven’t, then you’re not in the same game as the rest of us.
So, you’ve made your changes, and uploaded them to your server. Now what?
You wait.
You wait some more.
Search engines come around every few days, to every few hours. It just depends on how often you’re updating and how often the spiders feel like dropping by. But you really don’t know when that’s going to be. And you also don’t know what cumulative effect your changes will have across the board.
If you expect to see your site move from page 10 to page 1 in a few days’ time, you’ll be disappointed for sure, but the real danger lies in not seeing instant results for your work. Do you panic? Redo all your internal SEO? Do you change some things and hope that you’ve gotten it right? In truth, you might not have gotten it right.
But you have to let the work you’ve done settle in and get picked up by the search engines. This happens over a series of weeks, even months in some cases.
In my case, many updates over the course of several months have netted positive upward flow of the site’s rankings. But I had to learn the biggest SEO lesson of all, which is why I put it at Step One for achieving total SEO optimization.
Patience, and patience, and more patience. You must have it in abundance to win the SEO game. You already know what you’re doing. You’re already doing the right things. So let it play. Let it do what it does on its own, and you’ll see your work bearing nice, tasty fruit.
Come back for Step 2 of Total SEO Domination.

Jeremiah Lewis is the Search Engine Optimizer (SEO) for Breast Implants 411, a marketing firm for plastic surgeons across the globe. He wishes he had the kind of income that Beverly Hills breast surgeons enjoy.

Seven Steps To Total Search Engine Domination – Introduction

jelewis8 — Thu, 20 Sep 2007 17:25:42 +0000

For those of you who aren’t aware, I work as an SEO (Search Engine Optimizer) for a breast augmentation internet marketing firm in Southern California, Los Angeles (specifically Culver City) called BreastImplants411.com. It’s good work, mostly fun. I work in an office full of guys, which makes looking at women’s breasts quite a bit less awkward than it might be if it was an office full of women. Believe it or not, the work is not titillating (forgive the pun). I work with words, because that’s what search engines want and need.
Breast augmentation and breast surgery is a very competitive field in the online world. Especially in Southern California, where the percentage of women who have breast implants is higher than the percentage of Hollywood marriages that end up in the tank. Breast augmentation, plastic surgery, and just plain cosmetic body work is something almost everyone has considered at one time or another. It’s a huge market, but breast augmentation, breast implants–these are the money makers. In 2006, more than 300,000 women underwent breast lifts, breast augmentation, breast reductions, or some other cosmetic surgery to improve the appearance of their breasts.
So it’s not surprising that it’s a highly searched term, and highly competitive. My company competes with several dozen other companies, some ranging from small, localized search directories to nationwide services that offer a host of other procedure searches, such as body contouring, liposuction, botox, and other aesthetic surgery. However, I’m proud to say that we rank #1 on Google for more terms than our top three competitors combined.
This is an introduction to a series about search engine optimization for this highly competitive field. In this series, I’m going to talk about methods I’ve used to keep us at the number one spot for highly competitive search terms. The last article will actually have a surprise, a twist, like a Hollywood movie, a blockbuster, ball-busting SEO enchantment that you won’t want to miss out on. You’ll want to read each one, as I offer secrets and advice on how to boost your search engine rankings in any competitive industry using minimal effort.
Come with me, and discover how BreastImplants411.com became the number one searched site on the web for competitive terms within the breast augmentation and breast implant industry. I will post a new article every other day for the next two weeks, which will contain the Seven Steps to Total Search Engine Domination.

Jeremiah Lewis is the Search Engine Optimizer for Breast Implants 411, a marketing firm for plastic surgeons across the globe. He lives in Los Angeles, California, the breast implant capital of the world.