» Fringe Blog – Writing on Film, Culture, and Things on the Fringe http://www.fringeblog.com The fringe is where the real resides, where substance and style are made one. Sat, 11 Feb 2012 00:46:54 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 13 Months of Sunshine Title Sequence http://www.fringeblog.com/2008/03/13-months-of-sunshine-title-sequence/ http://www.fringeblog.com/2008/03/13-months-of-sunshine-title-sequence/#comments Sun, 23 Mar 2008 00:51:04 +0000 jelewis8 http://www.fringeblog.com/2008/03/13-months-of-sunshine-title-sequence/
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]]> For the independent Ethiopian feature film, it was decided that the thematic content of the film should be incorporated into an animation that would encapsulate the ideas of the plot into a unified piece.
Taking the film’s focus on coffee, immigration, soccer, and most of all, Ethiopia, Fringe Design created a coffee shop menu as its predominating backdrop, animating credit elements over top using After Effects and Photoshop as the primary vehicle for the creation of the piece.
The animation was output to 2k HD resolution for an eventual final output to HD-Cam master.

]]> http://www.fringeblog.com/2008/03/13-months-of-sunshine-title-sequence/feed/ 0 Lavinia’s Heist Title Sequence http://www.fringeblog.com/2008/03/lavinias-heist-title-sequence/ http://www.fringeblog.com/2008/03/lavinias-heist-title-sequence/#comments Sat, 22 Mar 2008 00:36:40 +0000 jelewis8 http://www.fringeblog.com/2008/03/lavinias-heist-title-sequence/
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]]> Lavinia’s Heist, a short film by Don Goodman, is about an older woman who decides to hold up a cafe in order to get sent to jail so her son will visit her more often. The director wanted the feeling of the title sequence to match the visual tone of the film, having a vintage (but not antique) feel, and utilizing some elements from the film.
The title sequence was animated in 2k HD to match with the rest of the film master.

]]> http://www.fringeblog.com/2008/03/lavinias-heist-title-sequence/feed/ 0 Grounds Zero Title Sequence http://www.fringeblog.com/2008/03/grounds-zero-title-sequence/ http://www.fringeblog.com/2008/03/grounds-zero-title-sequence/#comments Fri, 21 Mar 2008 21:30:48 +0000 jelewis8 http://www.fringeblog.com/2008/03/grounds-zero-title-sequence/
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]]> Opening title sequence for short film starring Keegan Michael Key. Producers wanted something whimsical and coffee-themed. Fringe Design utilized custom-drawn graphics and animations to set the tone for the comedy about a barista and his love for an old espresso machine.

]]> http://www.fringeblog.com/2008/03/grounds-zero-title-sequence/feed/ 0 BassClef Wood Furnishings http://www.fringeblog.com/2008/02/bassclef-wood-furnishings/ http://www.fringeblog.com/2008/02/bassclef-wood-furnishings/#comments Fri, 15 Feb 2008 23:42:24 +0000 jelewis8 http://www.fringeblog.com/2008/02/bassclef-wood-furnishings/ BassClef needed a simple redesign that accented the small home wood furnishing business’s excellent wood working skills, especially outlining the work it had already done for such clients as local chapels and parishes, and residential work. To this end, Fringe went with a wood theme that spanned pages and kept the pages sparse and clean, just like the lines in every BassClef wood product.

]]> http://www.fringeblog.com/2008/02/bassclef-wood-furnishings/feed/ 0 Floyd County GIS http://www.fringeblog.com/2008/02/floyd-county-gis/ http://www.fringeblog.com/2008/02/floyd-county-gis/#comments Fri, 15 Feb 2008 23:20:50 +0000 jelewis8 http://www.fringeblog.com/2008/02/floyd-county-gis/ With the need for a clean and crisp GIS site, Floyd requested a site design that would also reflect a thematic connection with its mountain location. The site utilizes a fully liquid layout designed to expand or contract depending on browser window size. Additionally, all tool buttons are CSS activated, ensuring maximum compatibility across platforms.

]]> http://www.fringeblog.com/2008/02/floyd-county-gis/feed/ 0 Floyd County http://www.fringeblog.com/2008/02/floyd-county/ http://www.fringeblog.com/2008/02/floyd-county/#comments Fri, 15 Feb 2008 21:35:45 +0000 jelewis8 http://www.fringeblog.com/2008/02/floyd-county/ Floyd County administrators saw a way to increase awareness of Floyd County’s many positive attributes and characteristics by redesigning their website to be more user-friendly and filled with content that would prove useful to both residents and visitors. The new site features plenty of photographs and clean site graphics, along with easy-to-read textual information, color coded by section.

]]> http://www.fringeblog.com/2008/02/floyd-county/feed/ 0 Surrey Builders Inc. http://www.fringeblog.com/2008/02/surrey-builders-inc/ http://www.fringeblog.com/2008/02/surrey-builders-inc/#comments Fri, 15 Feb 2008 21:00:11 +0000 jelewis8 http://www.fringeblog.com/2008/02/surrey-builders-inc/ Needing an online presence to compete with local and regional custom construction businesses, Surrey Builders Inc. came to Fringe Design with a simple request: make a website that’s easy to use and contains information vital and highly relevant to our local clients. With those things in mind, the site features an easy tabbed navigation scheme that facilitates quick back-and-forth access to any part of the site at once, and a plethora of information that speaks to a core value set of customers.

]]> http://www.fringeblog.com/2008/02/surrey-builders-inc/feed/ 0 The Smoking Room http://www.fringeblog.com/2008/02/the-smoking-room/ http://www.fringeblog.com/2008/02/the-smoking-room/#comments Fri, 15 Feb 2008 20:52:37 +0000 jelewis8 http://www.fringeblog.com/2008/02/the-smoking-room/ Fringe redesigned Washington DC journalist Greg Piper’s bi-coastal political blog to match the quirky name and feel of intimacy of the original site. Utilizing a backend Movable Type blog CMS, The Smoking Room offers comments, trackbacks, and of course, Greg’s snarky charm.

]]> http://www.fringeblog.com/2008/02/the-smoking-room/feed/ 0 Resolve Entertainment http://www.fringeblog.com/2008/02/resolve-entertainment/ http://www.fringeblog.com/2008/02/resolve-entertainment/#comments Fri, 15 Feb 2008 19:26:32 +0000 jelewis8 http://www.fringeblog.com/2008/02/resolve-entertainment/ Resolve Entertainment needed a placeholder site for simple web presence. Presenting the user with a focused selection of project Resolve is currently working on keeps the site small and highlights everything the company wants to be known for.

]]> http://www.fringeblog.com/2008/02/resolve-entertainment/feed/ 0 Conservatory for Coffee, Tea, and Cocoa http://www.fringeblog.com/2008/01/conservatory-for-coffee-tea-and-cocoa/ http://www.fringeblog.com/2008/01/conservatory-for-coffee-tea-and-cocoa/#comments Mon, 28 Jan 2008 17:33:23 +0000 jelewis8 http://www.fringeblog.com/2008/01/conservatory-for-coffee-tea-and-cocoa/ Fringe Design was contracted by this popular family-owned coffee and tea spot in downtown Culver City to redesign the shop’s website and offer the ability to place bulk orders online. Governed by a sense of place and time, the new design incorporates the exotic with an Americana flavour that invites and welcomes visitors–much like the cozy shop itself.

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