The other day I wrote about patience as the supreme SEO virtue. Waiting for search engines to catch up to the optimization work you’ve done is paramount. But today, I’m going to tell you one of the ways in which you can achieve Search Engine Optimization Domination that will shake your SEO worldview.
You ready for it?
Pursue Local Search Engine Optimization with extreme vigor.
What does that mean, exactly?
Your industry may be local, it may be regional, it may even be international. But you can always break it down into its basic parts. For local search engine optimization, pages must always be given a local focus. If you’re based in Wabash, Indiana, you must define your local search around those keywords. Rotating keywords and metatags, as defined by your keyword optimization report, will create an ever shifting page profile in the search engines, so you’ll be found for multiple combinations of keywords plus location.
If you are database driven or on a blog, you can easily set up custom title and metatags that reflect this. Static pages built manually are just as easy to edit, if a bit more time consuming.
As part of your overall Local SEO tasks, you’ll need to generate local links. Search for local blogs and personal sites of people in your area or region who might be interested in writing about your site, specifying the deep link with targeted contextual anchor text, or at the very least, linking to your main site.
You can also write articles about your local area and submit to popular article sites such as EZineArticles. Include a linkback to your local area in your resource box–it’s a free link back and may bring some site traffic your way. If you use AIM or MSN Messenger, send your links out to contacts and ask them for links to your homepage.
There are many ways to market your local search results and get them higher coverage by the search engines. Utilize the power of Google Maps and verify your business location. If your company is big enough or has enough political clout within the city or area you’re located in, try and get the name of the street your business is located on to be some keyword combination for which you might be found. Place your address on your local search page. Hell, become a sponsor on a major piece of real estate.
All these are ways in which you can dominate your local search market, and they’re just the tip of the iceberg, because the methods for achieving notoriety and keyword search recognition is now available through an almost infinite number of ways.
Stay tuned for Part 3 on how to achieve Search Engine Optimization Domination!