You can view the fullsize version of the newest masthead here. It was simply too large to warrant placing it on the front page. There is a slight difference between the two, besides their size. See if you can spot it. The image was adapted from a 1938 poster for Bitter Secrestat. Just google for “secrestat” and you can find the original image in a couple thousand locations.
The difference would be that it’s smaller…,
and the bottle says “Fringe” instead of “France” on the smaller version.