Blogging about your employer is a touchy subject. Typically, it has been viewed as a no-no, especially if it has a negative bent toward your employer. Nevertheless, employers should begin putting a no-blogging clause in their contracts if they want to save themselves some embarrassment. Typically, draconian responses to employee blogs about work, especially ones that were not negative, have simply reinforced any negative image that company had; it also reveals that most people still view blogs as a weak medium.
Blogs do have the power to change things, including media representation. If CBS can be taken down through the power of blogs, literally within the first few hours of airing a story, surely companies can receive an ass-chewing at the hands of blogs. And most companies don’t realize this.